Creative Direction
ObservePoint
ObservePoint builds tools that help enterprises catch data and privacy issues before they cost them. I ran creative there for five years, starting as a designer and ending as Creative Director.
Description
I joined ObservePoint as a designer and was promoted twice, first to Creative Manager and then to Creative Director, where I ran a team of writers, designers, developers, and videographers. I led a full rebrand of every ObservePoint asset outside the core logo and color, and launched sub-brand events that stayed visually cohesive with the parent brand.
Scope of Work
01
Brand & Rebrand
02
Website Design
03
Team Leadership
04
Motion & Video
05
Event Branding
06
Content & Messaging