Creative Direction

ObservePoint

ObservePoint builds tools that help enterprises catch data and privacy issues before they cost them. I ran creative there for five years, starting as a designer and ending as Creative Director.

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ObservePoint

Description

I joined ObservePoint as a designer and was promoted twice, first to Creative Manager and then to Creative Director, where I ran a team of writers, designers, developers, and videographers. I led a full rebrand of every ObservePoint asset outside the core logo and color, and launched sub-brand events that stayed visually cohesive with the parent brand.

Scope of Work

01

Brand & Rebrand

02

Website Design

03

Team Leadership

04

Motion & Video

05

Event Branding

06

Content & Messaging